Angela Blake spoke on the panel Silent Mode: Social Media, Cannabis and Advertising at Lift & Co.'s Cannabis Expo Toronto 2019.
Angela and her fellow panelists discussed how brands and other industry players are struggling to make sense of what cannabis-related content can and cannot be shared in organic and paid social media channels. Currently, they are receiving inconsistent and ad hoc warnings about content, resulting in a lack of clear direction around what will or won’t be approved for use.