In "Bennett Jones Takes Pride in Personnel," published in the Calgary Herald, the firm's hiring practices are highlighted. The article begins, "In a law firm, you are whom you employ. This is what makes Bennett Jones LLP one of the most experienced, sophisticated, pioneering and prestigious law firms in the country." Perry Spitznagel comments in the article, "We pride ourselves on our institutional knowledge and intellectual capital... When we take someone like David Dodge into the international community to talk about what's truly going on within the Canadian economy, we're providing access to invaluable insight." He goes on to say, "We recruit top talent, and we retain top talent."